Crowd gatherers imprint their personal brand with the product from the very first impression.
A crowd gatherer invites visitors into the space that wary attendees frequently walk past. By familiarizing the guests with the interactive media and encouraging the visitors to participate with hands-on use of the media, the crowd gatherer involves the visitors to become part of the experience, and even enjoy it.
Once they’ve had the interactive experience the relaxed visitors can enjoy the rest of the exhibit or talk to a sales associate who would be happy to answer any further questions and involve the attendee further into the sales process.
Face-to-face marketing specialists are masters at generating interest and engaging people to participate in the presentation or demonstration.