Our booth outperformed the booth next to us by close to 3x. 240 vs 80 leads. We also outperformed much larger booths also. This was directly related to hiring Laura for the event. She did an excellent job of gathering, queuing and qualifying who filtered in to talk to Mita, Tim, and me.
I was very impressed with the fact that she did much more than what other “gatherers” do, and wanted to make sure that feedback was given.