Over 600 companies from physical security systems to cyber security products to investigative technology will be demonstrating to and educating 20,000 C-level executives through managers, of whom some 30% or more make buying decisions, at the ASIS 2015, this September 28th through October 1st in Anaheim, California at the Anaheim Convention Center.
Adding value to this important gathering are the professional product specialists and demonstrators who do so much more than speak to an audience—they engage an audience. Product specialists and demonstrators help sell the attendees on the whys as much as the hows that helps attendees make the informed decisions that will best achieve and support their goals and solutions.
Every year the selection of products on the show floor get better, faster, smaller and less expensive. So if all products were priced the same for comparable results, what is the motivation for choosing a particular item?
Many times the experience at the trade show or event remains in the minds of the attendees on the plane ride home and well beyond. If it is a good experience versus an excellent experience, which do you believe the visitors to your booth will be most influenced by?
It’s not just the presentation or the demonstration or even the product; it’s the feeling a person gets when they become part of the presentation. That emotional bond of the “Aha” moment and the solutions they are seeking with a person who helps reveal the answers.
PPG trade show models and exhibit staff know all about this important aspect of marketing and reflect that naturally in every customer contact. They produce that “Wow” moment and then when the attendee’s appetite is whet to the right degree, capitalize on it by encouraging the attendees to find out more, and guide the attendee to the sales person who can then easily convert the attendee to a customer.
To find out how to make the most of exhibits and trade show events contact PPG and speak to a consultant that has all the answers you need.