Gathering Leads at Black Hat 2015

By delegating functions to experienced people that get the crowds in and elevate the interest of more qualified attendees, they see a consistent higher return on the trade show exhibit space that generates more leads and improves the sales process.

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Trade Show Staff Flaws Revealed

To achieve the highest return on their investment at trade shows and events, companies are employing the services of a secret shopper, or more bluntly, a spy, to provide an objective critique of the performance of exhibit booth staff.

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Trade Show Sins to Avoid

For exhibitors to drive traffic, they need to have engaging booth staff. People might remember your exhibit for a while, but they will remember their experience, especially with your people, indefinitely, especially if they have a negative experience.

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