What separates the better model and talent agency from another? They all say they offer much the same things; beautiful people, great attitude and personality of models, etc., etc. It’s really a tough business decision until some value is confirmed.
The next-to-the-last thing any talent agency wants to be told is that a model did not appear (due to sickness, accident, etc.) and the client had to find a person and contacted another agency. That encourages the client to approach a model directly or find their own sources. That’s the last thing an agency wants to be told.
Often, PPG gets the call to book models because clients tried to book talent directly, or with a less experienced or less reputable agency. What they find is that some so-called models are not professionals. And, some agencies are not really professional, or experienced enough to know what to do when something like a no-show happens.
So what should a client ask?
What happens when the model we booked cannot appear?
Sometimes things occur that are out of a model’s control. A superior agency has backup contingency plans, and is on top of booking situations at all times. Even an average agency takes care of their clients or they are not in business no matter how low their rates are.
The superior-quality model and talent agency requires talent to arrive on the first day an hour before show time to get prepared and be ready to start, and always before the expected time on every day thereafter.
How quickly does your agency respond to emails, phone calls, and requests?
Today, it is a simple matter of being accessible at least 16 hours a day. Depending on time zones, an agency will usually respond to a phone call or email within minutes. If not, that can tell you something about the agency; they may be under-staffed, too small, or having problems of some kind.
How long has the agency been in business?
The client should always ask how long an agency has been in business. Often, agencies come and go in a few years. An agency that has been in business over 10 years has earned a reputation, and the management is serious about remaining in business and furthering their reputation.
Can I see and hear the model before booking?
The best way to get to know a presenter for hiring purposes has proven to be watching a recorded video. These are commonly found through video links online doing live presentations. Most clients are using Skype today, just to see the person live and the way they speak face-to-face.
Of course, one of the most important highlights to a successful exhibit is for models to be engaging with an outgoing personality, inviting attendees into the booth. A lead-generator, for example, asking to scan the attendee’s badge (to send more information on the company), or giving the prospect information on the company and asking if they would like to speak to a company representative, uses personality, enthusiasm, and energy. Inexperienced models have been known to just stand in a booth without getting to know the product and try to fake their importance and look attractive, as if this were enough to entice someone to be interested in the exhibit’s products and services.
Often the presenter/demonstrator is also a crowd gatherer asking the attendees to stop by when they start the presentation. The presenter is on a microphone announcing things like: “Stop by in about 15 minutes and I will be speaking on such-and-such topic” or “…also we will be giving away T-shirts…” and so on. In other words telling the attendees who walk by that the presenter will be speaking about the client’s product and please come back during that time.
How many people do I need to hire?
A client can have a lead generator/hostess with an engaging personality to invite people into the booth area and scan badges simultaneously in a smooth uninterrupted style. Most professional models are able to do more than one function at events, depending on the amount of activity, such as presenters/demonstrators/crowd gatherers.
It may be counter-productive however (depending on the crowds and the products), to expect a presenter to gather and attract crowds when giving a presentation or demonstration. Presenters command a higher expense and rightly so. A greeter/hostess can hand out samples like a brand ambassador or promotional staffer would do.
But a busier booth requires much more specification and merits having more personnel that can concentrate on specific job functions. That’s where a knowledgeable and experienced agency can help a lot and consult with clients to get them exactly what they need.
How can I help you make my exhibit the best it can be?
It’s a good client who asks such a question! An experienced agency will usually ask a client important questions like the type of venue; a tech, medical, food, or what type of show and what type of talent are they looking for. A seasoned tradeshow model or presenter will always ask the client what their company does and what key points they can speak about in the booth to engage with the attendees, usually well in advance of the show.
It’s advantageous for all involved to understand as much about the target market and the brand’s image as possible to be congruent with the exhibit and its theme and message.
The quality model agency will ask a client what type of wardrobe you want your talent to wear. If it is a corporate event or tech group then business or casual-business attire is often requested. A good agency will offer ideas and suggestions based on previous experience and also on current trends.
Being honest with the trade show modeling agency and specific about what a client has in mind should help propel the success of the exhibit and the company’s message well beyond the show. The impressions made last for years.