More than 1,100 exhibiting distributors, importers, manufacturers, and sales agents from Australia, Chile, Germany, Mexico, the United Kingdom, and the United States will be showcasing more than 150,000 toys, games, and youth entertainment products on February 13-16, 2016, at the Jacob K. Javits Center, New York City, New York.
More than 900 members of the not-for-profit trade association Toy Industry Association™, Inc. (TIA) account for about 90% of the annual toy market of $22B in the U.S. alone. The show features educational seminars, demonstrations, networking opportunities and special events to maximize your time and help you grow your business.
Toy Fair is not open to the public—it’s strictly industry professionals all the way. The show draws experts in various fields who share their knowledge about multiple topics from funding a project, negotiating agreements, innovative tools and technologies, protecting inventions, and more.
To really get a sense of how a toy works and runs, attendees bring video cameras–videos are also a great way to capture the moment of the attendees in the demonstration!
With all the writers, reporters, editors, bloggers, correspondents, producers, and photographers/camera crews at the shows, each exhibitor needs to have their best people working the crowds and making lasting impressions.
And with so many countries participating, it’s a good idea to have bilingual staff in and around your booth. Why not use professional trade show brand ambassadors?