Event exhibitors are almost always looking for that something extra for their booths. Some have found that the so called “Booth Babes” have not really helped land new accounts or leads. People don’t usually spend their company’s expense account on being photographed with pretty ladies. Where’s the return on that investment? Executives have no reason to engage someone that doesn’t add value to their time or offer solutions to benefit their company.
How do professional booth assistants add value to a trade show exhibit? “Booth babes” are busy looking cute and cajole some of the lower-level attendees into spending their time in the booth; the professional crowd gatherer is busy engaging people and beginning the sales process by gathering more qualified prospects into the booth with the information and the messages they promote.
So what do you, the exhibitor who is spending a lot of money on your trade show exhibit, want out of your time and expense; people who show up, or people who want to buy?
Successful exhibitors know that they need attractive, experienced booth personnel who can prepare the prospects at a lower cost than having their sales people generate the interest, invite the attendees in to the booth, gather their information, make introductions to sales people that can further offer solutions, and distribute information attendees can leave with.
Make sure you’re attracting and talking to people who are really likely to be buyers
Sales people are able to close more sales in less time to C-level men and women. If the sales weren’t made right then, the attendee will remember their experience as being informative and helpful, and therefore a realistic prospective customer in the sales pipeline to follow up and follow through with later.
Every trade show exhibitor can afford a professional model to work at their booth.
Employing “booth babes” instead of company spokespersons who can talk knowledgeably about the product and industry reduces engagement and drives away customers.
Use the same beautiful model that knows how to pleasantly engage people, encourage participation, and share ideas and concerns, and the conversation has begun. The attendee is getting value for their time because the staff (model) is genuinely trying to offer some assistance and will introduce the attendee to a salesperson that can bring them further into the booth and cement a (brand) solution to a problem.
Today, exhibitors need to capture the interest of attendees in about four seconds, because that is about how much time the attendees spend walking past a 10-foot wide booth. Use the experienced professional lead generators. They can spend time qualifying and gathering leads while the sales people are selling solutions the attendees want and need (but might not know of if they pass by the booth).
Bring in an intelligent, experienced trade show model to your exhibit booth and watch your lead generation grow along with the additional crowds.
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