The AAOS 2015 Annual Meeting is anticipated to bring some 14,000 domestic and international orthopaedic surgeons and other healthcare professionals, to Las Vegas, NV, March 24-28 for meetings and exhibits. The Venetian/Sands EXPO will be the location for all exhibits and scientific bone and joint health information regarding the diagnosis and treatment of injuries and diseases of the musculoskeletal system.
The technical exhibits assist attendees with a higher level of care to patients and improve efficiencies. More than 550 companies that specialize in implants, bone and tissue products, computer software, surgical equipment and instruments will be displaying their products and services, as well as publishers, and numerous other products and services relative to the specialty of orthopaedics.
There is usually a fair amount of noise and distraction that can interfere with the best prepared exhibits. With all of this activity it is important to exhibitors to have professional demonstrators and presenters that can get and hold the interest of attendees.
Many of the professionals booked through the Preferred Promotional Model and Talent Group (PPG) have been booked before for specific products and services. Others are seeing the value and results of hiring these talented men and women for the first time.
According to Orig3n, Capsule.life, “…we had hoped to collect 150 blood samples over the 3 days, but we ended up getting 250 in two days. We actually ran out of collection supplies [before] the 3rd day! [Our] sales percentage was 100%! In regards to the staff, I was impressed with their interest in learning about the company, and our product— how they kept refining their pitch as they listened to me engage with customers and their positive attitude during the whole event.”
Trade show demonstrators and event product specialists deliver some of the best brand-building experiences that attendees talk about for months.
In addition, one of the most cost-effective marketing strategies for distributing flyers, handing out promotional items, increasing product and brand awareness, gathering crowds or generating leads continues to be the personal interaction of skilled professionals that know how to make friends fast.
PPG provides presenters, demonstrators, and product specialists often, and frequently work with clients globally.
PPG welcomes the opportunities to expand market awareness at AAOS again this year. Clients are encouraged to seek our expertise.