This May 20 – 21 at the Moscone Center West, San Francisco, CA, more than 7,000 marketers from around the world will converge at ad:tech, the trade show for marketing, technology, and media professionals. Over 200 exhibitors and more than 100 speakers will show and tell of their new advertising technology innovations while people meet, greet, talk business, and make deals.
Business leaders are looking for more efficient ways to be successful at gathering the most important elements of trade shows. Complimenting the exhibits are professional booth personnel that encourage interaction and participation with products and services unveiled at ad:tech.
These hands-on individuals are masters at gathering qualified attendees that benefit from specific features and functions and channeling the prospects into the sales lanes by asking good questions and gaining control of the prospects.
The companies who use the professional demonstrator, presenter, crowd gatherer, and hosts and hostesses gain an advantage over those that use their own sales people in that the professionals are experienced at handling crowds of people where most sales people work one on one, and miss opportunities to sell to more people. They also cannot interact with as many people in a given time so the additional staff are like additional sales people but do not require salaries, benefits, and lodging expenses.
Attendees at ad:tech crave the technological information that improves their marketing plans and advertising strategies. They need plain-speaking people to demonstrate the improvements and benefits. They want to be guided to making the right decisions and purchases for building successful advertising and marketing campaigns using the most favored technology of their markets.
The fastest way to help businesses is to inform and educate them with experienced, knowledgeable staffers that want to help them make the right decisions based on what they need. By allowing the professional trade show staff to encourage the most qualified attendees to know more, the exhibitor then has more leverage regarding the actual sales relationship, and thereby the best chance at successfully selling the technology that is right for the visitor. That can be a task because the technology continues to advance and change.
Since the consultant-sales techniques are in continual demand and the experienced trade show staff is proving their worth, their importance to the exhibitors and the attendees in making the experience more helpful and enjoyable is the ingredient every brand needs to exploit.
For more information about booking trade show models, demonstrators, booth staff, and presenters, call PPG at 817-490-5050. Better hurry! The show is only a couple of weeks away and you want to reserve your people before the competition does.