A promotional model can help create, sustain and improve demand in a product or service. They directly engage with potential customers or people who are interested in a product. Most importantly, they catch a portion of the people who are passing by at a tradeshow or convention who ordinarily would not be interested. Many people erroneously believe that promotional models are merely there for their looks and provide no other service—this couldn’t be farther from the truth. Let’s examine a few key things that tradeshow models bring to the table for businesses.
Tradeshow Models are Sales People.
A professional promotional model is a man or a woman who possesses a keen social instinct for people. They understand intuitively or through experience, the psychological triggers people have and how to step carefully around them. This is all a very complicated way to say that they have good social skills! That is an understatement, though. When someone has good social skills, it means that they are generally pleasant to be around and do not make any major social faux pas.
However, a qualified promotional model has more than just social tact, they are problem solvers. When potential customers are passing by, they are able to engage with them and hold their interest by providing good conversation. It’s not just about what is said, but how it is said and the energy that it is said with—this is the essence of charisma. The biggest hurdle to jump when dealing with people who are on the fence is giving them permission to like or invest in the product.
These people are like yellow traffic lights, they may either stay or go. Red lights are people who will not buy in no matter what and green lights are obvious—convincing them of anything is not necessary. Promotional models are experts in dealing with yellow light customers, they can use their well-honed social instincts to keep these people interested as well as tactfully deal with any resistance they may put up. We’ve all been in this position before, where a salesperson deftly identifies your objections and reasons through them. This is as simple as a potential customer stating they’re short on time and the promotional model assuring them that what they have to show them will only take but a minute.
Experienced Promotional Models
Many promotional models who are the best at what they do are booked all the time for annual events. Because they are industry veterans, they’ve most likely toured a “circuit” of tradeshows for a couple of years. Due to this, they are intimately familiar not only with the atmosphere and demographics of each convention but also with the recurring guests and industry VIP’s as well.
This type of experience leads to a refined calibration to the crowd and allows more customer retention. The whole purpose of having a booth at a tradeshow is to generate awareness towards a new or existing product/company. Being able to draw people in and keep them there is essential to future revenue. This is especially the case at popular booths where all of the sales reps are busy with attendees and there are many people who are standing around unengaged. Promo talent can help keep these people entertained while they are waiting to be attended to.
Professional Brand Representation
At the end of the day, what you see is what you get—or at least, that’s what customers may think. No matter what your business is or what you sell, it pays to have qualified promotional talent who can represent your interests in a positive light. Tradeshow models are at heart, articulate professionals who can represent your brand to attendees in a professional manner. Whether it is for a passing wave and smile or a full-on product demonstration, they know how to create a welcoming atmosphere that can stoke people’s curiosity.
Hire Promotional Talent
Preferred Promotional Group Model and Talent is a national staffing firm for promotional talent. We have had the pleasure of working with some of the nation’s most popular tradeshows and conventions in our 25+ years of industry experience. If you are looking for tradeshow talent that is not only knowledgable about presentation but also articulate enough to execute on that knowledge and give customers a great convention-going experience. Click here to be on your way to booking some of the best talent around.