What Is a Product Specialist?
A product specialist is someone who is a professional product demonstrator. They draw the crowd in with their seamless and expert presentations. They are often the first thing that tradeshow attendees notice passing by. Product specialists are like a good hook at the beginning of a story, they use a few effective tips and techniques to draw crowds.
Be Well Groomed
Everyone could stand to benefit from some good grooming, but public figures especially so. The product specialist is a type of sales rep in their own right, it is important for her to be appropriately dressed for the occasion. Studies show that those who dress better not only perform better but are also more convincingly reputable to others. The lesson here is how you dress affects how people perceive you, but also how you perceive yourself.
Tradeshow attendees don’t have much to go off of when assessing the quality and reputation of a business that they are learning about through a booth. It is of the utmost importance that all staff are dressed as sharp as the environment dictates. This not only aids in creating a good brand image, but it unconsciously affects how people socially respond to you when you approach them to give them a demonstration or educate them about the product.
Be Physically Expressive
There is no one particular study that could be harkened to that could cover the immense yet simple idea that body language is important. While there isn’t an established and agreed upon number or percentage, a great deal of our language and expressions are communicated non-verbally. Much of this communication is not even conscious, but rather presents itself as a feeling or hunch we have about others. In the worst scenarios, you will meet someone who is behaving properly, but there’s something about their behavior that you can’t quite put into words.
Think of this scenario, but in a positive light. Many professional promo talent models are exceptional at doing just the opposite—giving off a good impression and infusing energy into the atmosphere. They make people want to engage with them and that interest rubs off on the product. Having good body language is crucial to being in a sales rep position. While tradeshow models are not sales reps, they are essentially in a similar situation. Customer perception is important in sales, and answering questions and disarming buyers are all important facets of sales.
Hire Preferred Promotional Group Talent
The last tip is to present well! None of these qualities matter if you can’t do the most important thing—which is being able to demonstrate the product well and display knowledge and passion for it. Thankfully, all of our carefully selected promotional talent exceeds expectations! Preferred Promotional Group is a national event staffing firm, we provide some of the best tradeshow models, product specialists, sport and fitness models, and booth emcees for conventions all over the US. Click here to be on your way to a successful event!