What’s More Natural Than Expo West?
Getting yourself polished and presentable for your client is the bare minimum when it comes to trade show and promotional modeling. High cheek bones are nice, but a high level of professionalism and social intuition will prove much more valuable in the world of promotional modeling. Before you think about becoming a promo girl/guy, or submitting your talent application to PPG, you should keep these five tips in mind.
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What kind of event are you working?
There are certain events where a mini-skirt is applicable. Take a musical festival, for example. If you are sampling the hottest new liquor brand to a crowd of rowdy festival-goers, professional attire isn’t just unsuitable, it’ll look out of place. Jean shorts and a tank-top would work well in this arena. Conversely, if you are exhibiting at a trade show where hundreds of top business executives will be presenting, you should probably consider business-casual. Keep the event and your audience in mind. If in doubt, ask the exhibitor themselves.
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Don’t be shy: ask for advice
Generally, an exhibitor will give you all the pertinent information necessary to perform your job. This includes product and exhibit specs, Q and A’s, details about the business, and a brief summary of the owners and what they want to do with their business. If someone asks a question that you do not know, or you are unsure of something, do not be afraid to ask the owner a question about the company or product.
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Know the Industry
If you are working an exhibit for a major technology company, it’ll pay to take a couple days to research the other major competitors in the industry. Take it from us: the more you know, the better. Looking professional and sounding professional are two different things that require a decent amount of work.
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Ask other successful Promo Models for advice
If you are just getting into the business of promotional and trade show modeling, don’t be afraid to ask other models for advice. Find someone who is outperforming you and surround yourself with girls/guys that really shine. Many people say that you become the type of person who you associate yourself with, so make sure to choose models that you look up to.
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Look your best
Look professional, speak professional, and act professional, while at the same time looking and feeling your best. This means a couple things:
- Eat a healthy diet: This means fruits, vegetables, lean meats, whole grains, and legumes.
- Limit your drinking: if you’re a social drinker, we recommend not drinking a few days before the event. Alcohol can lead to dry and tired looking skin.
- Get a good night’s sleep: prioritize your sleeping patterns and avoid late nights. You definitely DO NOT want tired eyes when working an event.
- Exercise: this probably goes without saying, but you should always strive to be in the best shape possible. Consider what types of exercise you find most enjoyable and incorporate that into your daily routine.
Trade Show Models
The world of promotion can be a fun and fulfilling place. While the job can be rewarding and interesting, keep in mind that you are representing someone’s business. If you want to become a PPG model or presenter, visit our submission page and fill out all of our relevant forms. Make sure to carefully read all of these instructions and keep these tips in mind. If you are an exhibitor looking for top quality talent for your next trade show or exhibit, visit our booking page.
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