Black Hat USA 2015, a record-breaking show in its 18th year, welcomed more than 11,000 information security professionals to the trade show that offers products, services, seminars, and more in to direct contact with hackers that can actually improve security defenses.
With kitchen equipment, children’s toys, medical devices, home security systems, autos, and weapons vulnerable to hackers, anything with a computer chip and an Internet connection needs to be protected.
Exhibitors find that having well-informed professional models, crowd gatherers, product specialists, demonstrators and presenters are consistently achieving superior results than they have without the added talent.
By delegating functions to experienced people that get the crowds in and elevate the interest of more qualified attendees, they see a consistent higher return on the exhibit space that generates more leads and improves the sales process.
Las Vegas model Roni Meron (pictured here) is one of the PPG models that Secunia relies on year after year to help attendees meet the people that will make a difference in their businesses.
Not only is the client thrilled to use PPG for the modeling excellence PPG is known for, but the experience is also fun and exciting for the models that get to meet and speak with the movers and shakers in the IT security business that is so crucial today.
Model Roni texted, “The client was amazing! I loved working with her. The crowd was definitely busy and got many leads. I think total was 900 all together. Show went well!”
How much do the models need to know? That depends on the company and the attendees they market to. As always, PPG books the right talent with the right company, providing just the right combination of attraction and information sharing.