Magic 2015—Marketing Fashion for the Masses

Over $200 million in orders written daily, the business and excitement of fashion is MAGIC.

The Magic 2015 trade show provides one of the richest platforms for all the major fashion industry companies to gather under one roof and showcase their merchandise. Magic is the most comprehensive medium for fashion buyers and brands, and the largest global marketplace for contemporary men’s and women’s apparel, footwear, accessories, and sourcing resources.

The trade show takes place over three days beginning August 17 through 19, 2015 at the Las Vegas and Mandalay Bay Convention Centers, introducing sellers to prospective buyers. Industry knowledge will be enhanced via seminars featuring reputed speakers, attracting some of the most reputed buyers worldwide.

With an estimated 60,000 visitors and 5,000 exhibitors expected, the vast variety of exhibitors present at the trade show provides a one-stop shop for the buyers making the whole process extremely comfortable and convenient. So each exhibit has to have something to offer, something to entice, some reason to compel visitors to stop and look and hopefully listen.

The exhibitors come from different sectors of the fashion industry and will mainly comprise of manufacturers of casual clothing lines, dress materials, leather goods, fur garments, and accessories.

What’s in it for the exhibitor and for the attendees? Well, there are always the booths and the speakers. But the exhibit has to perform and the performers have to know they are the show—the reason others are blogging and photographing them. Many would argue that it is the bloggers who can help exhibitors the most, and in real-time.

Bloggers will report their perspective views, and, writers for select magazines will report the same information in their particular way. What of the after-hours parties? We all know about why people attend those functions to sell more in a different atmosphere. No doubt people will be blogging and sharing at all times.

Bloggers highlight what is appealing to them and to their followers and readers. They share with the social media networks they have painstakingly built. And it isn’t always just because they are so fond of something they see. It’s usually their experience.

Model and talent agencies book people for all occasions, the shows, the demos, promotion events, and the after hour parties. Sure, it’s always fun to see a model’s picture on the Internet or be mentioned in a blog somewhere.

But the best talent is usually the persons that generate the most leads and sales.

The question then becomes, what part of the $200 million a day in orders is your exhibit booth staff helping you capture?