Trade show models, promotional exhibit models and expo and convention staff prepare for events, demonstrations, and networking opportunities at World of Concrete 2016 at the Las Vegas Convention Center, February 2 through 5.

More than just pretty faces, male and female trade show models, narrators, demonstrators, exhibit staff, spokesmodels, hosts and hostesses at the upcoming WOC 2016 are familiar with products, services, tools, and equipment on display bringing international buyers and exhibitors together to expand business domestically and around the world.

With 1,400 or more exhibitors inside and outside the convention center, the fast pace of the show emphasizes the need to rely on professional talent to attract and retain the interest of 70,000-plus attendees seeking the newest industry products and technologies of the commercial construction, concrete, and masonry industries.

Attendees see some of the newest products to keep their businesses running strong at the New Product Showcase, a targeted area on the show floor satisfying the number 1 reason why attendees come to WOC each year. Along with the demonstrations are the professional spokesmodels, narrators, and crowd gatherers working the crowds and emphasizing newer and better ways to stay profitable, especially in today’s depressed economy.

To stay ahead of the competition, businesses are employing experienced trade show and exhibit models and talent, experiencing more results in less time, so that sales people do what they do best—sell.

Professional Las Vegas tradeshow models and presenters attract more business, generate more leads, and convert more sales. Experienced tradeshow models and exhibit booth staff enhance and complete presentations and demonstrations.

Friendly and outgoing trade show models have a way of reaching customers that might otherwise pass by your booth. Models help increase traffic substantially by educating themselves about your product or services, and about your customers’ wants and needs.

Engaging product specialists are properly attired and always conduct themselves appropriately; trust is quickly generated and an image is branded in the mind of each attendee as though attendees have known them all along. Presenters make demonstrating and selling look easy and effortless.

PPG high quality brand ambassadors know exactly how to take advantage of trade show dynamics, ensuring exhibitors always look exceptional. Trade show models are sales-oriented, attractive, and outgoing professionals fully prepared to attract and retain new customers.

Long after the show, attendees will remember the faces, the images, experiences, and the brands of the show.