Promotional Models for E3 2019
The National Association of Broadcasters (NAB) Show is the annual conference and exposition for professionals who create, manage, and distribute entertainment across all platforms. This year exhibits start on April 13 and continue through the 16th in Las Vegas, NV. As usual, the excitement is international.
With more than 98,000 attendees from 150 countries and over 1,600 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment professionals. The NAB Show is where broadcasting solutions surpass the traditional, and encourage new ways to deliver content through new technologies.
Consider, for example, the recent ways that weather and voting results predictions are displayed and reported. Speaking with attendees about such new advancements make topic discussions vibrant, and encourage more than an advertisement can do alone. Face-to-face interaction is a premium advantage to attendees and to the exhibitors at the NAB show. It’s not just the technology, but the way it’s used.
Networking and meeting new people is the main reason many broadcast professionals attend each year. Sometimes the simplest way to meet people at the NAB show is to walk up and say “hello.” But that is sometimes an uncomfortable situation when an attendee isn’t necessarily ready to speak with a sales person yet or buy something they are unfamiliar with. That’s where style and substance—the interaction of people—play such an important part of communications today.
Unless people have read advertisements, blogs, articles, etc., they may not know how important an exhibitor can be to the attendee’s business, and may pass by. An engaging, emcee or dynamic presenter with a few years of trade show experience can help make that transition from observer to participant in a seamless and entertaining way, before the attendee realizes they are part of the experience.
Some exhibitors who may be sitting on the fence and unsure of the value about using a professional demonstrator or presenter will want to know a few tips to be sure they get all they pay for. It’s a matter of buying smarter, not just expecting more because they are paying more.
Some tradeshow talent agencies may send a spokesmodel who doesn’t look like their picture. So today’s clients are using Skype to interview before booking. That way they can observe and compare (to a degree) the voice, look, and style of the presenter while asking relevant questions. Reviewing the presenter’s video links can also demonstrate their abilities while presenting a script.
Of course, that still isn’t the best way to determine the value of a trade show performance—only being present at a live event can do that. After 22 years, PPG encourages exhibitors to read testimonials and research the Web site about the reputation, and compare the actual results of the many different events and locations to what was expected from presenters and emcees, among other skilled trade show exhibit staff.
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